Tagged: overit2014

Twitter is a wonderful yet harsh world. The benefits are many for people, movements, brands, and marketers. It can expand the potential range of your voice and the message you are trying to deliver. It’s a media where the usual controls of what we see and hear aren’t effective. Brands trying to navigate that sea of online reality can win big or fail miserably. This is about failing miserably because this is the Internet and fails are golden. A common hashtag on Twitter is #nofilter because the Internet can be brutally honest. A brand trying to capitalize on the potential of...